Devil’s Face is a design concept for a speculative iPad Application by Zoos Victoria supporting the „Save the Tasmanian Devil Program“ of the Australian and Tasmanian governments. Using infographics, the app illustrates the current situation of the endangered Tasmanian Devil, the world’s largest living carnivorous marsupial, whose survival is threatened by Devil Facial Tumor Disease (DFTD). I created the concept, the visual design, and the illustrations as a part of the Information & Interface Design lecture by Alexander Tyers at Swinburne University in the winter semester of 2015/2016.

Research & Design Concept

As part of the project, insights gained from literature research were summarized in a communication statement outlining the context, relevant stakeholders, and the key messages and objectives that the design intends to convey to the user. It served as a guiding principle for ensuring that all design elements align with the intended message and user experience goals.

To transfer the design objectives in a conceptual design, an information plan was derived which can be considered as strategic document that details how information will be structured, prioritized, and presented within the application. It describes the organization of content, hierarchy, and navigation flow to ensure that users can easily find, understand, and interact with the information presented.

Design Process

As part of the lecture, I’ve documented the design process of Devil’s Face and other projects in a design journal. Below are excerpts from this journal. 

Final Design

Below is an overview of the final designs for the speculative application’s sections: 1) Endangered Devil, 2) Devil Facial Tumor Disease, 3) On the Verge of Extinction, 4) Save the Devil, and 5) Get Involved.

Endangered Devil

Devil Facial Tumor Disease

On the Verge of Extinction

Save the Devil

Get Involved

Metadata

Type

Student Project
(Study Abroad Semester, Bachelor)

Advisor

Alexander Tyers

Institution

Swinburne University of Technology

Design Journal

Download PDF

Activities & Responsibilities

Research & analysis

Conceptual design

Information design

Illustration

Visual design