2016, Information Design, Interaction Design

Supporting Endangered Animals through Information Design: Project Devil’s Face

Devil’s Face is a design concept for a speculative iPad Application by Zoos Victoria supporting the „Save the Tasmanian Devil Program“ of the Australian and Tasmanian governments. Using infographics, the app illustrates the current situation of the endangered Tasmanian Devil, the world’s largest living carnivorous marsupial, whose survival is threatened by Devil Facial Tumor Disease (DFTD). I created the concept, the visual design, and the illustrations as a part of the Information & Interface Design lecture by Alexander Tyers at Swinburne University in the winter semester of 2015/2016.

Problem/Communication Statement

As part of the project, insights gained from literature research were summarized in a communication statement outlining the context, relevant stakeholders, and the key messages and objectives that the design intends to convey to the user. It served as a guiding principle for ensuring that all design elements align with the intended message and user experience goals.

Information Architecture

To transfer the design objectives in a conceptual design, an information plan was derived which can be considered as a strategic document that details how information will be structured, prioritized, and presented within the application. It describes the organization of content, hierarchy, and navigation flow to ensure that users can easily find, understand, and interact with the information presented.

Design Process

Below are excerpts from the design journal documenting the design process of Devil’s Face. The design was iteratively refined based on peer reviews and supervisor feedback.

For the graphical illustrations, I adopted a polygonal design approach. Even with minimal detail and a low polygon count, the objects remained recognizable while maintaining visual appeal. Increasing the polygon count added depth and detail without compromising engagement. This style was particularly effective in illustrating the impact of Devil Facial Tumor Disease. By using an abstract representation, the visuals conveyed the severity of the disease without overwhelming or distressing the app user, striking a balance between awareness and approachability.

Devil’s Face design process: information and interface design. Excerpts from the accompanying design journal created as part of the lecture.

Devil’s Face design process: peer review results used to optimize the concept and design.

Final Design Concept

The final design concept for the speculative application features five main sections (see Information Plan) to inform Zoo visitors about the Tasmanian Devil’s situation and how they can support the endangered species.